ClearPeaks at the Oracle Business Analytics Summit 2014

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orscle business analytics summit

What happens when Oracle invites hundreds of business professionals to get together in the center of London to talk about the latest BI trends? Can anyone still afford to drive a business without having all the data available, real-time and on their mobile device? At yesterday's annual Business Analytics Summit, the Grange Tower Bridge Hotel was buzzing with excitement. With over 500 attendees there is no doubt that businesses have realized the importance of BI, and they can't get enough of it. ClearPeaks was sponsoring the event, with over 14 years of experience as a BI specialist and Oracle partner we didn't want to miss out on the opportunity to meet our UK community.

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Not a single seat was left in the speaker’s room, especially when Sir Clive Woodward, Head Coach of England's World Cup winning rugby team and Team GB's Director of Sport for the London 2012 Olympic Games highlighted the many similarities between sports and business analytics. In his customer presentation he talked about the importance to be willing to learn and that any team member should be able to use analytics to take day to day decisions.

Looking at the results of the Endeca software monitoring the Twitter #BASummit for the day we have absolute proof of the overall mood and main topics people were talking about. Tweets started at 8a.m. when all the stands were built up and culminated at around 11a.m., right after Sir Clive Woodward's' presentation. In the top topics and word clouds we can see the positive atmosphere that was perceived during the whole day. Great day, great individuals and great teams are the key topics that proof the overall positive sentiment and the impact of the speakers. The tag clouds show a strong trend towards BI. The benefit the technology brings to companies and the high ROI have clearly reached not only the global players, but also to middle-and small-sized companies. If you want to know how Endeca's sentiment analysis on Twitter works, read our blog post about Endeca on Twitter on the example of a FCBarcelona football game.

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