15 Jul 2011 New Releases & Upgrades in Oracle Technology
Together with constant new releases and updates, Oracle maintains their appeal of consolidating BI investments with the Oracle database, Oracle applications, the release of 11g, etc. Although 11g offers many new features and updates, visit our articles and how-to’s on 11g also view our 11g Webinar videos here, to keep the momentum of innovation flowing, Oracle has now released new add-on & updates including the new mobile-BI client for iPhone and iPad, OBI EE Apps on top of 11g & Real-Time Decision reporting.
Newly Released Oracle Mobile App
The recently released mobile capabilities in Oracle Business Intelligence 11g (11.1.1.5.0), gives you the full range of BI functionality on the go! The app is developed on the Apple IOS and is downloaded from the app store, but it uses device-specific rendering to display BI content. Dashboards, for example, are automatically broken into columns when displaying on iPhones, so individual charts and graphs are displayed at full width and you can scroll vertically from dashboard element to element.
Oracle Applications on Top of 11g
Among the other upgrades, the entire line of prebuilt Oracle BI Applications has been upgraded to take advantage of the 11g platform. Until this upgrade, most of these apps were built on OBIEE 10g. So ERP-oriented apps such as Oracle Financial Analytics, Human Resources Analytics and Procurement and Spend Analytics, or CRM-oriented apps such as Sales Analytics, Service Analytics, and Marketing Analytics, can now take advantage of the data modeling, access, and analysis advantages described above.
Oracle Real-Time Decisions (RTD)
The final upgrade is release 3.1 of Oracle Real-Time Decisions (RTD), an application mostly used for inbound business-to-consumer marketing. The application delivers real-time decision support in up-selling and cross-selling scenarios. The key upgrade is a new Decision Manager business-user interface that helps marketing managers, Web-site managers and content developers upload different offers and creative materials into the app. RTD then automatically chooses the right offer based on predictive analytics focused on customer histories and real-time insight into things like site navigation and recent CRM interactions.
Extracts taken from: Information Week
